Business Dashboard & Shop Analytics – FAQ

Business Dashboard & Shop Analytics – FAQ

This FAQ explains how the ShopSearching Business Dashboard works, what analytics are tracked, how reports are generated, and how business owners can use insights to grow visibility and leads.

---

What is the Business Dashboard?

The Business Dashboard is the private control panel for claimed businesses with an active subscription.

From the dashboard, business owners can:

• Track shop performance

• View QR scan analytics

• Monitor keyword rankings

• Analyze reviews & ratings

• Compare competitors

• Download reports

• Receive automated analytics emails

---

Who can access the Business Dashboard?

Only:

• Logged-in users

• Verified shop owners

• Businesses with an active subscription

If a subscription expires, analytics and premium dashboard features are temporarily locked until renewal.

---

What analytics does ShopSearching track?

ShopSearching tracks real, business-relevant metrics, including:

• Google Maps QR scans

• ShopSearching QR scans

• Daily scan growth

• Keyword rankings

• Review & rating growth

• Profile engagement

• Competitor keyword performance

All analytics are tied to actual customer actions.

---

Are QR scan analytics tracked in real time?

Yes.

Each time a customer scans:

• The scan count is incremented instantly

• The last scan timestamp is updated

• The scan type (Google or ShopSearching) is recorded

This ensures accurate tracking of offline engagement.

---

What are daily scan snapshots?

Every day, ShopSearching:

• Stores total Google QR scans

• Stores total ShopSearching QR scans

• Saves them as daily snapshots

This allows:

• Day-by-day performance tracking

• Growth comparison between periods

• Trend visualization in charts and reports

---

How does period comparison work in analytics?

ShopSearching compares:

• Current period scans (example: last 7 days)

• Previous period scans (the 7 days before that)

This shows:

• Growth or decline

• Performance changes

• Campaign impact

These comparisons are included in dashboard views and email reports.

---

What is included in automated analytics email reports?

Analytics emails include:

• Total QR scans (Google & ShopSearching)

• Scan growth comparison (current vs previous period)

• Latest rating and review counts

• Review growth percentage

• Top-performing keywords

• Competitor insights (if available)

Reports are sent automatically for active subscriptions.

---

How often are analytics reports sent?

Reports are:

• Sent once every 3 days per shop

• Limited to avoid spam

• Logged to ensure cooldown between emails

If a report was sent recently, the system waits before sending again.

---

How many shops receive reports at a time?

To ensure performance and reliability:

• Reports are sent in small batches

• A maximum of 3 shops per run

• Each shop follows a 3-day cooldown

This ensures fair and stable delivery.

---

What are keyword rankings and how are they tracked?

Keyword rankings show:

• Which search terms your shop appears for

• Your ranking position for each keyword

• Changes in ranking over time

Only ranked keywords are included, and top keywords are highlighted in reports.

---

How does competitor analytics work?

Competitor analytics compares:

• Your keywords

• Nearby businesses ranking for the same keywords

• Best ranking competitors

• Keyword overlap

This helps identify:

• Ranking gaps

• Strong competitors

• Opportunities to improve visibility

Competitor reports are also emailed periodically.

---

Are competitor reports sent automatically?

Yes.

Competitor analytics reports:

• Are sent only to active subscriptions

• Follow the same 3-day cooldown rule

• Include only meaningful competitor data

• Are skipped if no competitors are found

---

What is rating & review growth tracking?

ShopSearching tracks:

• Current rating

• Total number of reviews

• Review growth count

• Growth percentage

• Last update timestamp

This helps businesses understand reputation trends over time.

---

Do analytics update even if I don’t log in?

Yes.

Analytics:

• Update automatically in the background

• Are processed by scheduled jobs (cron)

• Continue tracking as long as the subscription is active

You don’t need to manually refresh or enable tracking.

---

What happens if my subscription expires?

If a subscription expires:

• Analytics tracking pauses

• QR scans stop recording

• Dashboard analytics access is restricted

• Existing data is preserved

Once renewed, tracking resumes automatically.

---

Can I download analytics reports?

Yes.

From the dashboard, you can:

• Download analytics reports

• View PDF versions

• Access historical insights

Email reports are also stored for reference.

---

Is my analytics data shared with others?

No.

• Analytics are private

• Only the shop owner can access them

• No customer personal data is collected or exposed

Privacy and data security are strictly maintained.

---

How should I use analytics to grow my business?

Best practices:

• Check QR scan trends weekly

• Encourage more QR scans

• Monitor keyword ranking changes

• Improve profile completeness

• Respond to reviews

• Study competitor gaps

Analytics help turn data into action.

---

Need Help Understanding Analytics?

If you need help with:

• Reading reports

• Understanding trends

• Improving rankings

• Using dashboard features

Contact us anytime:

🌐 https://www.shopsearching.com/contact-us 📧 [email protected]

---

The Business Dashboard is designed to turn real customer actions into growth insights — use it consistently to maximize visibility on shopsearching.com.