QR Codes & Analytics

QR Codes & Analytics

QR codes and analytics are core features of shopsearching.com that help businesses convert offline customers into measurable online engagement. This guide explains how QR codes work, how analytics are tracked, and how to use the data to grow your business.

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What Are ShopSearching QR Codes?

ShopSearching QR codes are unique, scannable codes linked directly to your business profile on shopsearching.com.

When a customer scans your QR code:

• They are taken to your business profile

• The scan is recorded in your analytics dashboard

• Engagement actions like clicks and enquiries are tracked

This allows you to measure real-world foot traffic digitally.

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Why QR Codes Matter

For brick-and-mortar businesses, QR codes bridge the gap between physical visits and online actions.

Key Benefits

• Convert walk-in customers into profile visitors

• Track offline-to-online behaviour

• Increase review submissions and enquiries

• Measure the impact of in-store promotions

• Improve local search visibility through engagement

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QR Codes & Welcome Kit

Starting from 7-day subscription plans and above, businesses receive:

• High-quality printed QR codes

• QR codes linked to their shopsearching.com profile

• Tracking enabled for every scan

Recommended QR Placement

• Store entrance

• Billing counter

• Product display areas

• Waiting areas

Proper placement increases scan rates significantly.

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How QR Scan Tracking Works

Every QR scan is automatically recorded and shown in your dashboard.

Data Tracked

• Total QR scans

• Daily scan counts

• Scan trends over time

• Source attribution (QR vs other discovery)

• Engagement after scan (clicks, calls, enquiries)

This data helps you understand customer behaviour.

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Understanding Your Analytics Dashboard

The analytics dashboard provides insights into how customers discover and interact with your business.

Key Metrics Explained

Impressions

Number of times your business profile appeared in search results.

Profile Clicks

Number of times users clicked to view your business profile.

QR Scans

Total scans generated from your physical QR codes.

Keywords

Search terms that led users to your business.

Leads & Enquiries

Customer actions such as messages, calls, or enquiries.

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Using Analytics to Grow Your Business

Analytics are not just numbers — they are action points.

Practical Uses

• Identify high-performing keywords and focus on them

• Improve photos and descriptions if impressions are high but clicks are low

• Place QR codes in better locations if scan counts are low

• Track which days and times generate the most engagement

• Compare performance before and after promotions

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Automated Reports

shopsearching.com provides automated performance reports:

• Delivered periodically via email

• Summarize scans, clicks, and trends

• Highlight growth opportunities

These reports help you stay informed without logging in daily.

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Best Practices for Better Results

• Keep your business profile updated

• Use clear signage near QR codes

• Encourage customers to scan and leave reviews

• Monitor analytics weekly

• Act on trends instead of ignoring them

Small improvements often lead to measurable growth.

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Common Questions

Do QR scans affect visibility?

Yes. Increased engagement signals can improve how your business appears in local discovery.

Can I download my QR code?

Yes. QR codes can be downloaded and printed or used digitally.

Are scans counted if users don’t take action?

Yes. Every scan is counted, even if no further action is taken.

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